Race to Road: Viessmann is main sponsor of the Jaguar I-PACE eTROPHY Team Germany

  • New racing series puts innovative technology on the road
  • Viessmann takes the next step in creating future living spaces
  • Existing collaboration with Jaguar expanded

Allendorf (Eder), 09 November 2018 ⎯ Viessmann is expanding its sponsoring commitment in Formula E, the world's first purely electric motorsport series. For the start of the coming fifth season, Jaguar is launching a new competition with the I-PACE eTROPHY one-make cup. Viessmann is the main sponsor and namesake of the "Viessmann Jaguar I-PACE eTROPHY Team Germany". The family business has been an official partner of the Panasonic Jaguar Racing Team of Formula E since the start of the 2017/18 racing season.

At the eTROPHY, the next generation of touring car racing, in ten races up to 20 identical models of the electric performance SUV Jaguar I-PACE will compete against each other on the same track where the Formula E racing cars will then fight for victory. The aim of the I-PACE eTROPHY is the direct transfer of the latest developments in electric motor sports to the road and series production. Thus, the Race-I-PACE is only a slightly adapted production model. Jaguar and Viessmann are thus demonstrating how smart, efficient energy use can already be integrated into everyday life today.

"The I-PACE eTROPHY series is a logical extension of our partnership with Jaguar. It is a new generation of touring car racing, a sport of the future that combines dynamics, efficiency and intelligent energy management, bringing electric mobility from the race track to the road, making it tangible. In this way we can make our contribution to the adaptation of new forms of energy and technologies so that mobility without fossil fuels becomes the norm for future generations," says Max Viessmann, Co-CEO of the Viessmann Group, describing the reasons for the commitment in the Jaguar I-PACE eTROPHY. In a representative and inspiring function, the 29-year-old is also an active member of the German racing team.

As a family business with more than 100 years of history, Viessmann has always anchored the topic of sustainability in its principles. With this responsibility in mind, Viessmann aims to preserve and shape the world as a living space with innovative, holistic energy and air conditioning solutions ⎯ today and for future generations.

"The Panasonic Jaguar Racing Team is the ideal partner for us. Because what unites us is our passion for innovative technologies and sustainability," says Max Viessmann.

November 2018


Max Viessmann, Co-CEO der Viessmann Group, ist passionierter Fan innovativen Motorsports, das perfekte Bindeglied zwischen alter und neuer Motorsport-Welt bei Jaguar.


Das Viessmann Jaguar I-PACE eTROPHY Team Germany in der Jaguar Land Rover Markenboutique in München (v.l.): Moderatorin und Personal Coach Andrea Kaiser, Fahrerin Celia Martin, Max Viessmann, Teamchef des Viessmann Jaguar I-PACE eTROPHY Teams, Christian Löer, Marketing Jaguar Land Rover Deutschland und James Barclay, Teamchef Panasonic Jaguar Racing.